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Twitter vs. Facebook: Which Social Network is Best for Your Business?

Choosing the right social network for promoting your business can be hard, especially if you have limited time and resources. Generally, it is wise to use as many social media channels as possible, but it is likely that one will emerge as your social network of choice. It usually all boils down to Facebook and Twitter. Which social network is best for your business? Here are the cases for each:

1. Facebook: A Social Network for a Close Relationship

In the social network world, Facebook reigns supreme; it even has its own movie called “The Social Network”. With more than 1.5 billion active monthly users, Facebook is by far the biggest social network in the world. It is the staple amongst social media and the most obvious go-to for any business looking to promote itself online.

Given the personal way in which most people use Facebook, it is a great way for you to engage with your followers and fans. Unfortunately, Facebook has made it a lot more difficult in recent years for people and businesses to promote their pages’ posts on the social network. Nowadays, a post made by a page has a 10 times lower reach than it used to. This is largely due to the fact that Facebook wants businesses to pay to promote their content.

Nonetheless, given the ubiquity of Facebook as a social network and the nature of its use, it provides quality followers who are quite likely to convert in one way or another.

2. Twitter: A Social Network for Increased Reach

Twitter is constantly growing and is probably the second most famous social network in the world. At 316 million active monthly users, it significantly trails Facebook, but still offers something unique and interesting for online marketing.

People use Facebook to engage with friends, acquaintances and organisations that they already know. It is often quite a private and personal social networking experience, which is why Facebook followers are likely to engage more strongly with your content. Twitter on the other hand is best for engaging with strangers over the web. Through trends, hashtags and retweets, Twitter is a social network for those looking to engage with the wider public.

As such, in terms of building an online presence with maximum reach, Twitter can be very interested for businesses looking to do online marketing as it allows them to engage with people from all over the world in a way that is much easier than Facebook. On the flip side, Twitter followers do tend to be more quantity and less quality in terms of conversion when compared with Facebook.

3. Verdict: Both

Though not the most satisfying answer to those wanting to focus on just one social network, it is the simple truth. Facebook and Twitter complete each other in many ways and are both important for building an effective social media strategy. Facebook and Twitter balance each other out well and can help your business reach countless new potential customers.

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Top 6 social media and their benefits for businesses

Social Media is the key for Businesses who hope to strengthen their customer relationships in an attractive way.

But there are so many social platforms that can be tedious and overwhelming to maintain every each of them.

The best alternative is to have an active participation in social networks that can be to great help to your specific business. But to be able to do that we need to study the different social medias and their functions, group of people, type of audience and their interest before making that decision.

Let’s investigate each of the 6 most important social Medias and categorize which term of businesses they would provide best results.

1. Facebook

Facebook is by far the biggest social network in the world:

Audience:

Facebook has over 800 million active users, men and women in similar proportions, With facebook you will not only be reaching younger generations but also middle-age audiences 35-54 of which 67% have an income between € 18,000 and € 55,000.

Facebook is Suitable for Magazines, News, Blogs, Entertainment, Sport, Communities and other social focused businesses. It could also provide good results for corporations with fun and community based approach. Remember Facebook is a place for entertainment.  Many companies have done great success with small fun games or appealing images that get quickly shared between the communities resulting in a great amount of followers.

Suitable for:

  • Generate more dynamic relationships with customers, detailed updates and can use their profiles as extensions of their websites.
  • Building a brand with the Facebook community, using various applications, such as small games, fun pictures…
  • Monitor the activity of the company page, through Facebook Insights, to get feedback on what content to have better reception (likes and comments).
  • Easy and scope for networking.

2. LinkedIn

LinkedIn is a professional network that facilitates finding new clients and professionals and facilitates relationships with influential brand for the company.

Audience:

LinkedIn now has over 135 million active users, of which 59% are male and 41% female. Most of your audience is between 25-34 years, followed by those between 35-54 years.

LinkedIn is suitable for Businesses and corporations. This is a place where most of the audiences are professionals. This social media is perfect for Organizations, Online stores, Web based businesses, Online and Offline marketing. It is also a perfect place to easily get contact with the right audience for your businesses. Remember this social media is professional and the language of use should be as such.

Suitable for:

  • Find new customers and facilitate relationships with influential brand for the company.
  • Create circles of contacts which integrate qualified professionals and industry experts.
  • Introduce the company and obtain relevant information about it through questions to different groups that can be created.

3. Google+

Google+ works in a similar way to Facebook, allowing brands to interact dynamically with users, but this platform can enable them to manage the content to specific users, giving greater prominence to the messages. It is not an easy to use social media, you really need to be persistent and focused on the right community in order to benefit your business. It goes without saying that many businesses that know how to use this media have had incredible success.

Google+ is also an indispensable media for search engine optimization. G+ is owned by Google and off course in order to improve your business web ranking and positioning you need to make google happy by sharing your content in their social media.

Audience:

G + is still relatively new, most users are male (63%) compared with women (37%). The audience is significantly lower than those of other social networks, most are between 18-34 years. Bloggers are usually the dominant group category of this interesting and fast growing social media.

Suitable for:

  • Doing business with young consumers, initial users.
  • Create social interactions via directed circles.
  • Improve website web positioning and ranking, faster indexing in google.

4. Twitter

This network now has over 200 million active users, and is excellent for generating conversations between brands and followers in just 140 characters.

Audience:

Most Twitter users are women (62%), male (38%). 71% of users are between 25 and 54 years and 63% of users earn between € 18,000 and € 55,000. It is a most have for almost all businesses in order to get contact with diverse groups of audiences. You need to follow the accurate hash tag related to your business and keep yourself updated about the quick approaching trends associated to your business.

Suitable for:

  • Companies that do not have much time but want to stay connected.
  • Find out what community is saying about your business or terms related to your industry, allowing direct response to customer concerns, criticisms, and promote products, provide customer service, market research, etc.

5. Pinterest

A virtual whiteboard that allows users to “hang” photos, links, etc., and organize. Other users can like, comment and share.

Audience:

The popularity of this site has exploded, receiving in only one week of Dec. 11 million views, forty times the number of visits six months earlier. Most users are female (83%) and 70% of users earn € between 18,000 and € 55,000. This social media is different from the traditional covered ones. With the correct approach and interesting content you will find yourself getting a lot of traffic to your business through this media. The audiences of this social media are mostly of creative character and best results it when providing innovative and creative content.

Suitable for:

  • Earn exposure for products, particularly those products whose designs are creative, because every post needs a photo.
  • Business with visual merchandise that allows users to engage with the brand and industry.

6. YouTube

We all know Google is the largest search engine, but do you know which is the second largest search engine? Is it Yahoo or Bing? Could it possibly be Facebook? It’s none of the three. The answer is YouTube. Thanks to blogs and video tutorials, this video sharing platform has become instrumental in attracting consumers. It works for all kind of businesses and could provide a great success. Many businesses got internationally known using this media. Make your video short, fun and informative! You never know when your video become a trending topic 😉

Audience:

This site has similar proportions of women and men, but more segmented by age 45-54 (30%), 35-44 (22%) and 25-34 (18%).

Suitable for:

  • Businesses whose products can be promoted in a better way through tutorials and demonstrations.
  • Brands that produce and benefit from quality videos.

Well, we can conclude by saying that most of the businesses will benefit from all of these social medias as every each of these 6 mentioned above works differently, but by studying your type of business and the audience group you would like to get in touch with some of the social media may be more beneficial and deserve additional focus. Use this information to choose Social Media services that best suit your company.

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How to keep up with social media while on holiday

Are you prepared for the challenges of keeping your digital social media followers engaged over your summer holiday season?

Here are five steps to ensure your social media carries on whilst you’re winding down for the summer holidays.

  • Plan – Prepare your posts and content in advanced before you get into your holiday spirit.
  • Schedule – you can use scheduling tools to create your posts and share later to different social media networks at different times. There are many free software tools that can be found on the internet.
  • Check and monitor – Don’t leave all the hard work to automated software. Your social media still needs a little personal attention. Engagement is always important and you never know if images and links will fail to work.
  • Keep your message clear – Just because we´re on holiday, you don’t want to overdo the summer cheer. Keep your message clear; changing your tone can be more confusing than effective.
  • Don’t assume everyone is off together – People carry social media around with them all the time. It’s on our phones, in our homes and on our personal computers. Your next big customer just might be listening.

Remember that social media never sleeps with these five steps you’ll be able to slow down, take it easy and enjoy the holiday season without slowing down your business.

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Best Facebook Apps & Tools for Businesses

If we are the owners or managers of a company, either a small or medium enterprise or a small business venture and we are faced with the difficult task of increasing our sales and enhance awareness of our brand, there is nothing better to start use software tools that allow us to enter the world of virtual market. After investigating these tools we put together a list which will help you get started. Continue reading “Best Facebook Apps & Tools for Businesses”