seo optimization cheating

Search Engine Optimization: No More Cheating

Search Engine Optimization (SEO) has been viewed as the major form of online marketing and promotion over the past years. Search Engine Optimization is now offered by practically every company that works with websites and online marketing. There are many who have made their living online, largely thanks to the power of Search Engine Optimization; the possibility to rank any website highly on Google and generating swathes of organic online traffic.

Search Engine Optimization Then: The Ultimate Business Hack

Until not too long ago, Search Engine Optimization was almost considered to be a life hack for new businesses and projects. In the early days of Google’s momentous success, there were so many possibilities available to the average SEO expert. From link farming to gibberish keyword-heavy articles, there were so many ways in which you could take any website and bring it up in Google.

Back in the day, it was possible to take an average website and, with the right tricks of the trade, make it rank amongst giants of the same field. Those well-versed in the dubious art of Search Engine Optimization yielded immense power

Search Engine Optimization Now: Legit and Tough

However, in the words of Bob Dylan, “the times they are a Changing”. Google has always tried to find ways to make Search Engine Optimization difficult for those that try to cheat the system. With the emergence of social media giants (Facebook, Twitter) and major search directories (Yelp, TripAdvisor), Google has been placed under pressure to further change their strategy to keep up.

Search Engines are no longer the only means for internet users to find what they are looking for. With increased competition, Google has put a lot of effort into making sure that their rankings remain legitimate and that only websites providing quality make it onto the top pages of Google. The days of hacking the system and bringing thin affiliate sites to the top pages of Google are nearing an end. Nowadays, quality is the rule of the game.

What does this mean for Search Engine Optimization?

It is important to remember that Search Engine Optimization is not dead. On the contrary, it is very much alive and thriving. The difference is that you can no longer find an easy way to rank high on search engines. It is now imperative that you have a quality website that actually has something to offer.

It might require more work, but in the long run, it is going to benefit all serious businesses as search engine results become even more trusted and legitimate. Furthermore, having a quality website will see you succeed in search engines as well as social media and directory sites.

When purchasing Search Engine Optimization services, make sure you choose a company that is legitimate and professional. Those offering cheap alternatives or easy ways out will more often than not harm your ranking than help it. There is no more cheating when it comes to Search Engine Optimization.

search engine writing

Search Engines vs Humans: Who Should You Write For?

The world of digital marketing is constantly changing and both digital marketing experts are having to adapt to new approaches and challenges. As Google’s algorithm has become more sophisticated, much focus has shifted towards content marketing practices due to the fact that standard SEO approaches are failing to produce the same results they once did.

Over the past years, SEO experts have had pretty much a single approach: hacking the system. SEO has largely revolved around attempts to outsmart Google’s algorithms. As these algorithms have become more complex, so too have the methods for fulfilling the countless criteria that determine a website’s ranking. Despite the experts’ ability to keep up with the many search engines‘ developments over the years, things have recently begun to change.

Google has always had the same goal: ranking websites according to their quality and relevance for specific keywords. For years, the algorithms were not complex enough to guarantee that the best sites rank the highest. This allowed SEO experts to ‘hack the system’ and make most websites rank far above their real ‘value’. This was done by rigorously checking off the Google SEO checklist. Recently however, Google and other search engines have significantly strengthened their algorithms to such an extent that it is near impossible to make a sub-par website rank highly. It is no longer enough to simply perform a variety of SEO steps on your website’s content and ‘tick off the main boxes. Instead, quality content has emerged as one of the most important factors. If you truly want to fulfill all of the requirements set by search engines, you need to produce content that people care about and are willing to engage with.

Developments in search engine algorithms are not the only reason why content has taken the spotlight. Another big factor behind the emergence of content marketing is the rise of social media. Social media platforms such as Facebook and Twitter have become absolute staples in digital marketing as they offer websites the opportunity to promote their content directly to an unlimited pool of potential clients or users. Social media have emerged, as a modern version of ‘word of mouth’ promotion through likes, shares, re-tweets and follows. The rise of social media networks has placed more importance on the quality of websites’ content as social media users only engage with content that they are interested in. Nobody on Facebook wants to read an article that offers nothing to the reader. Not only does the nature of social media require quality content, but the increasingly important role that social signals play in SEO means that quality content has become a vital factor on all fronts.

What are the implications of these changes for digital marketing and SEO? The main development will be a big change in the practices and role of digital marketing. The new focus on content creation will change the role of digital marketers from marketers to consultants and those who want to be successful in SEO will have to learn to write for human beings, and not just for search engines.

Of course this does not mean that SEO is dead. On page SEO is still important, as is off page SEO. The many factors that have always played a role in website rankings continue to exist and have an important impact. The difference is, that SEO alone cannot guarantee website visitors like it used to. If you are writing a blog article, it is no longer sufficient to create a blog post that is well structured and keyword-dense; it will also have to be interesting.

So whom should you write for; search engines or human beings? The answer, quite simply, is both. Google’s factors are not going to disappear any time soon and there are still many ways to improve the ranking of your website beyond just content. Backlinking, keyword research and other on and off page SEO factors are still vital to achieving a good ranking and attracting people to your site. However, the rise of social media and the ever-changing nature of SEO are placing quality content at the core of good digital marketing. Providing great content that is follows good SEO practices is the best way to guarantee that your website attracts many visitors through different sources.


SEM and SEO: Why You Need Both

SEM, SEO, SERP; it is easy to get lost in all the different abbreviations. SEM is basically a form of online marketing that promotes websites through paid advertising on various online platforms. In many ways Search Engine Marketing (SEM) is the perfect compliment to Search Engine Optimization (SEO) and vice versa. While SEO focuses on optimizing your website to generate as much organic traffic as possible, SEM shifts the focus away from your website.

The Advantages of SEM

The obvious advantage that everyone sees in SEM is that it is quick and effective. SEO requires time, effort and resources and it can often take weeks, if not months before you see a noticeable difference in the work you did. It can often be frustrating, especially for new businesses that want to hit the ground running.

SEM offers a lot more immediate options to those wanting to promote themselves online. The most famous proponent of SEM is Google Adwords. With its flexibility and practicality, it is now easier than ever before to promote your website on a Pay Per Click (PPC) basis.

SEM and SEO: Not Exclusive

Search Engine Optimization is changing and with this change comes the era of Search Engine Marketing. However it would be wrong to assume that the new age of SEM supposes and end to the age of SEO. SEM should not be considered a replacement for SEO, but rather a compliment to it. After all both marketing methods have a lot in common.

You often hear people say that there is never an easy way around or a shortcut that is worth it. There is always a catch. This is as true of SEM as it is of SEO. While SEM offers great opportunities to those who want to immediately promote themselves online, it still requires knowledge and work.

When you use PPC advertising services provided by search engines or social media platforms, you need to know exactly how you will target your ads. After all, you want to make sure you get the most out of your budget. On Google Adwords for example, your maximum bid, daily budget, choice of keyword, location targeting, and even the text in your ad will determine how well it performs.  Your ad will never be the only one out there, so it is important to optimize it for maximum performance.

SEM and SEO compliment each other because they are in many ways dependent on similar factors, most notably keywords targeting. One is not a replacement for the other. While it is great to have paid, targeted ads, you also want to have a real online presence with good an optimized site and an organic following.

SEM is most efficient when used in conjunction with SEO. If you have a new project or business that you are eager to promote, your best bet would be to focus on both SEO and SEM. Optimize your website to get the best organic results whilst also promoting it via SEM to generate immediate traffic.

bounce rate analytics

How to Reduce Your Bounce Rate and Maximize Conversion

So you’ve done everything you can to optimize your website for both social media and search engines. You have followed the very best SEO practices and have performed both on page and off page SEO. You have done everything and are finally seeing an increase in visitors to your website. All the hard work seems to be paying off, but there is one major problem: you have a high bounce rate. This is every digital marketer’s nightmare.

The term ‘bounce rate’ refers to how long visitors stay on a specific website after arriving onto it. It is one of the most important factors when looking at converting traffic. Having many visitors to your website is great, but it is worthless if those visitors do not stay on your website. The whole point of SEO and social media marketing is that people visit your website and then engage with whatever you have to offer, which isn’t possible if people are leaving your website within seconds of landing on it.

Do you struggle with a low bounce rate? Do not fret; there are measures you can take to drastically and quickly decrease your bounce rate.

The first thing to look at when addressing your bounce rate is your SEO. You are getting visitors to your site? Great. But are they the sort of visitors you want? Make sure your keywords are specifically targeted for your most desirable audience. If you are looking to sell a certain product in a certain place, make sure that the word ‘buy’ and the name of place appear in your longtail keywords. If your keywords are not specific enough, you could end up with visitors who are interested in your field but not in your product or location. This will result in people clicking your site, only to realize that it is not relevant to your needs. For example, if you run a tattoo studio in Bern, you want to rank for something like “tattoo studio Bern and not “artistic tattoos”. The former keyword is more likely to generate the sort of visitors that you are targeting. Always ask yourself: What would I type into Google if I were buying this product? Solid keywords are the first step to having a high bounce rate.

Once your keywords are solid, arguably the most important factor in reducing your bounce rate is having quality content. Ranking high is worthless if you do not offer your newly found visitors anything, so make sure your content isn’t just SEO drivel. Good content will not only keep your visitors engaged and clicking, but it will also increase the likelihood that they return to your site in future.

Two other important elements are website design and branding, both of which are strongly related. Having great content alone is not always enough; if your website doesn’t have an attractive design, it could struggle to retain visitors. It is important that your website convey trustworthiness and professionalism. Unprofessional looking websites with poor graphic design can put off visitors who might doubt the website’s legitimacy. This is especially true when it comes to websites that sell something or require sign ups. Generally speaking, your website needs to be clear, attractive and load fast in order to maximize conversions. Beyond just the visual aspects, building a strong online brand can be invaluable. By using social media and other tools, you can spread awareness and establish yourself as a trustworthy actor in your specific field. A great design and strong online brand can boost your website’s image and make people more likely to spend time on it.

Another important aspect is the structuring of your website and its content. This also falls within web design but is of particular importance. When somebody visits your website, it is important that they can find exactly what they are looking for. If you are trying to sell a certain product or promote a specific article, make sure that it is clearly visible on the homepage of your website; make it stand out. This way you guarantee that those looking for what you’re offering find it and click it. Creating landing pages is a great way to guarantee visitors’ finding what they are looking for.

At the end of the day, reducing your bounce rate and maximizing conversion boil down to common sense. You want to make sure the right sort of visitors are reaching your site and that your website professionally and clearly caters to these visitors. The above steps can go a long way to help convert your visitors in clients.